Info for the SC2001 PR committee

SC2001 committee pages (must have username/password to access!

Media contacts

• list of all newspapers in colorado
• mostly consolidated contacts list
• Denver contacts from Betsy
• SC2001 media registration
• more contacts from Karen
• Education media from Betsy

Press Releases

• 200 High-School Teachers Sought for Development in Latest Computing Technologies (html | text)

Potential Topics for future Press Releases

• Announce Teachers selected for Education program (include "farthest traveled" -- hope it IS Ethiopia, there is apparently a large population in Denver)
• Highlights of SC Global program -- early version could just highlight how MANY countries will participate
• Teleportec demo?? (this may be more of an onsite photo op)
• "Biggest ever" stats on conference (more sales, more participants, etc.)
• Possible Distributed Terascale Facility (DTF: major NSF supercomputing award) demonstration on the show floor? (DTF Awardees announced on August 9th)
• 10 GigE Demo as part of Xnet (First ever live demonstration by Cisco)
• High-performance IPv6 application (Bill Nikless Argonne, Tom Hutton from SDSC)
• XNET- Dave Koester
• Bandwidth Challenge
• Announcing Papers Accepted---Include Reviewers
• Separate releases on Masterworks and Keynote

Press Coverage

• Denver Hosts World's High-Performance Network and Computer Events At SC2001, November 10-16 4/3/2001
• The Institute - Feature Article March 2001
• WIRED: NSF Gives $ for Teacher Training 2/20/2001
• Links that reference SC2001
• Links that reference SC2001 Education program

Education Resources

• Education target contacts (schools, not media)
• template email to target schools

Pitch Tips

"The biggest SuperComputer Center in Denver is leaving town"

At SC we start with a supercomputer center that rivals the best anywhere. We set it up, de-bug it, demonstrate it to the world, tear it down, and pack it home, ALL IN ONE WEEK--using somebody else's facility.

"This is 2001. Find out what HAL is REALLY like!"

The "compare and contrast" approach with Stanley Kubric's "2001 A Space Odysey" computer HAL is an immediate attention getter. For a big name speaker to talk about the contrast, we can use Dave Cooper from LLNL. He's great on futuristic projections, a terrific interview, and his credentials are top-drawer. He's also well-versed on what current supercomputers can do, because he owns two of the top five.

Science story tips

• ENVIRONMENT - Something fishy is going on down at the dam . . . (PNNL)
• ENVIRONMENT - Ocean's biology under spotlight . . . (ORNL)
• HEALTH - Better CPR a heartbeat away? . . . (ORNL)
• HEALTH - Lifesaver in the battlefield . . . (ORNL)

Other Resources

• Jon's Primer for new Committee members
• Jon's Final report on SC200 (html | txt
• Betsy's list of contacts made with media
• David Cooper's bio (available for interviews)
• Nature article: Science is all about Networking (importance of personal contact)